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Choca-Doodle Stand Proud Shampoo

  • £7.16
Item in Stock   |   Usually dispatched within 24 hours
Collect when you buy this product.

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Choca-Doodle Stand Proud Shampoo

  • Deep cleaning dog shampoo to encourage hair that stands proud from the skin
  • Enables easier and faster scissoring and a crisp finish
  • Designed especially for poodle crossbreeds
  • Use on any colour coat
  • Sweet Chocolate Orange fragrance
  • Dilute 7:1 with warm water
  • 500ml

This gorgeously scented dog shampoo has been specially designed for use on doodle coats to help you groom them to perfection. This shampoo has been formulated to degrease thoroughly, allowing the hair to stand out from the skin, creating the perfect conditions for you to happily scissor the coat without the need for too much fluffing, saving you precious time. All this allows you to take the time to achieve that beautiful quality groom.

Over 93% of the 207 Doodle owners we surveyed said they would rather use a shampoo designed for Doodles rather than one that isn't, so why not give this one a go?

View our full range of Shampoos



As part of our commitment we offer a fast, efficient delivery service. Orders received by 12pm Monday to Friday will normally be shipped the same day. UK Mainland orders over £100 will be delivered free of charge.

Any delivery to the Scottish Highlands, Northern Ireland and offshore islands may be subject to a surcharge.

Large, heavy, equipment items such as tables and baths are dispatched via a specialist carrier. Please note that pallets will be delivered curbside. Please make sure you have the correct assistance to bring your product into your premises.

We politely ask you to notify us of any errors in your order within seven days of receipt so they can be rectified promptly.

Please note that orders placed online on Saturdays, Sundays and bank holidays, when we are closed, will be dispatched the next working day. 

UK Offshore Standard Delivery

Deliveries to UK offshore addresses (including NI, ROI, Highlands and Islands) are charged at individual rates in accordance with prices from Royal Mail. These are available at the time of ordering and will feature online at the basket checkout.

International Export

Please email us at for a shipping quote.


Distance Selling Regulations 

Online, mail and telephone order customers have the right to cancel their order for a limited time even if the goods aren’t faulty. We will offer a refund to customers if you have notified us in writing within 14 days of receipt that you wish to cancel your order. Cancelled goods must be returned to Groomers Limited within a further 14 days after we have been notified. We will refund customers within 14 days of receiving the goods back.

No reason for return is required.

Please note that you will be responsible for the cost of returning the goods to us unless we delivered the item to you in error or the item is faulty.

Your unwanted item must be in a re-saleable condition and in the original, undamaged, unopened product packaging with any labels still attached.

We recommend you keep the original packaging and wrap the return item well to avoid damage in transit. Please remember the packaging of the item is the responsibility of the sender, not the courier and Groomers Limited. We reserve the right to deduct a percentage of the refund or credit if an item is received unsuitable for re-sale as new. This will be assessed once the product is received.

If you are returning a large item such as a table, bath or cabinet, the item will need to be packaged safely on a pallet, this will be required by the courier for collection and return. If payment is required the cost is from £45.00 per pallet.

Please be aware that Gift Vouchers are non-returnable:

Any returns or exchanges on items purchased at events or shows will attract a standard delivery charge.

Please remember to include a Groomers Return Form which you can download from our website or, if you prefer, a covering letter including your full name, address and contact telephone number so we know who the package is from. We will need to contact you to arrange payment or a refund.

Although this is a rare occurrence, we highly recommend using recorded post so that you can track your package should it go astray.

Returns should be mailed to: Returns, Groomers Limited, 137 Greenham Business Park, Newbury, RG19 6HN


We'll aim to refund all items within 24 hours of receipt in the same way you paid for your product.

If you paid by credit/debit card, the money will go back onto the same card.

Please allow up to 5 working days for the refund to show in your account.

Returning Small Items by Royal Mail

If you are returning a small item by post (packet), please ensure the item is unused, and in its original, undamaged packaging. We will need to resell the item so please ensure it is returned in the way that you would like to receive it. To avoid damages in transit, please wrap the item well, preferably in bubble wrap, and then use a strong box or jiffy bag to send the item. Don’t forget to include your Groomers Returns Form or a covering letter including your full address and telephone number so that we know who the package is from. We also recommend recorded post so that you can track your package, should it go astray. 

Returning Large Items by Postal Service or Courier: 

If you are returning a large item (2kg+) for a refund or credit note, please ensure the item is unused, and in its original, undamaged packaging. We will need to resell the item so please ensure it is returned in the way that you would like to receive it. If the item is sold in an item specific box- e.g. dog cage, please ensure that no address labels or sender details are stuck onto this box. Please put the item in an outer box or wrap in black plastic/cellophane for stamps or courier labels. Please remember that packing an item for return is the responsibility of the sender, not of the courier. The item will need to reach us undamaged for us to be able to give you a full refund or exchange, so please package well for transit. Don’t forget to include your Groomers Returns Form or a covering letter including your full address and telephone number so that we know who the package is from. Again, we also recommend using recorded post or courier service so that you can track your package, should it go astray.

Pre-Loved Items

Items have a 7 day cooling off period and so can be returned for a full refund in the same condition as they were bought. Postage will be paid by the purchaser.


Review Summary - 5 out of 5 based on 12 ratings.
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Nice smell and good lather, like it a lot.

May 5, 2023 | Julie Crowley

This shampoo is best suited for poodle type dogs, its thick so its best to dilute it before use, and lathered well best part is smells of chocolate and hint of orange and it makes my poodles hair stand up once its dried for combing and brushing once its done i sprits with the Groomers Choco-doodle fragrance spray and my pooch smells like a bar of chocolate..

October 30, 2020 | James Henery

First time using this shampoo and what a difference, hair stood out perfect to clip and scissor, the smell is lush not sickly like you would imagine with it being chocolate and orange fragranced, not too strong either Perfect will be buying again.

September 14, 2020 | Caroline Winkle

Lovely shampoo smells great

September 14, 2018 | Yasmin Carter


May 19, 2018 | Kayleigh Cook-Smith

April 8, 2018 | Linda Cooper

February 16, 2018 | Nicola Williams

February 14, 2018 | Anonymous

I've only used this once, so far so good. Good for my 2 cockapoo's

January 8, 2018 | Kerry Jones

Bought this for my Russian black terrier ....didn’t need any thing else to make his coat stand tall without it being dry or stiff....well impressed will be returning for the gallon bottle

December 13, 2017 | Christine Penrose

Lovely smell and coat feels nice and soft, unfortunately the smell doesn't even transfer to the dog, which is a shame, he just smelt of dog aftwerwards

April 11, 2017 | Helen Stelinski

Brilliant shampoo, used on my too cockapoos, left their coat shiny and easy to groom

March 28, 2017 | Lesley Smith