Festival of Grooming Round-Up


We were all sad to leave The Belfry after a wonderful weekend of interesting talks, shopping, networking with other groomers, and socialising.

The third Festival of Grooming came to its conclusion Sunday afternoon, and was once again a successful event. Months of preparation went into organising the unique weekend, but the overwhelming enthusiasm of the festival delegates certainly made it all worthwhile!

2014’s Festival was held once again in the West Midlands and delegates benefited from a recent hotel refurbishment which allowed them to stay in American lodge style luxury.



The festival’s two keynote speakers Jodi Murphy and Danelle German did not disappoint and their fascinating seminars were met with great enthusiasm.  Each talk covered topics directly affecting and challenging grooming professionals today, with the exception of the anatomy demonstration which starred an 18 month old Great Dane called Presley, who was painted for the event by equine anatomist Gillian Higgins and her team. Julie Holmes skilfully connected grooming with canine anatomy with the help of a fourth year vet student whose anatomy knowledge outweighed and enlightened us all.  Sunday speaker Monique van de Ven impressed the audience with her amazing knowledge of skin and hair, delivering on her promise to teach delegates “something they didn’t already know”. She was equally as energetic on the dance floor on Saturday night!


Demonstrations by professional groomers Melanie Winters-Holmes, Miranda Knezevic and Lydia Hogburn proved insightful with all demonstrators interacting with an eager audience, the dogs were beautifully behaved and Dottie the Dandie Dinmont spent the evening photo-bombing the photo booth, see our facebook page for her debut!

Saturday’s marketing talk by Sarah Orchard was unexpectedly popular as she is well used to working with small businesses and currently helps grooming salons with their planning, therefore understands the challenges faced by many.

Both established groomers and student delegates commented on the validity and usefulness of such events in terms of boosting their learning over and above traditional studies, which is what they wanted.

Groomers Team 2

The shopping village, although compact, covered a variety of groomers needs and the opportunity to talk directly to suppliers proved useful especially when discussing the possible purchase of more expensive items. Colin Taylor was on hand to give expert advice on scissors and clippers, which gave delegates the confidence to make the best choice for their needs. The Groomers stand increased in size and the team was pleased to meet many of the customers they usually talk to over the phone.


The event wouldn’t be complete without the lavish gala dinner and the ‘Hollywood’ theme encouraged the usually casually dressed groomer to get all glamorous. Who knew grooming professionals could be so stylish!


As with every festival Groomers Ltd. spoiled delegates with generous goody bags, sponsored by Roseline and even better this year, high ticket raffle prizes (and lots of them), Groomers Ltd. vouchers to spend, and future discounts which all helped to make the event affordable and excellent value.

And so we say goodbye to another successful Festival…

We are already looking forward to planning the next event for 2016 and we promise to bring you an even bigger and better event. Follow us on social media, and sign up to our newsletters to keep up with the latest news.

The 2014 Festival of Grooming was kindly sponsored by Andis, Roseline, Jim Jump, Heavenlyz, Mikki and Wahl.


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